Civic Identity · 2025
City of Stonecrest
Civic identity and forward-looking vision for a growing city.
The brief.
Civic Branding, Wayfinding
The City of Stonecrest engaged us to develop a new civic identity that would reflect its growth and future ambitions. The 'Stonecrest 2025' initiative was born from a desire to foster community pride and attract new investment. We created a flexible, modern branding system that celebrates the city's heritage while looking confidently to its future.
To create a unifying brand for the City of Stonecrest that promotes resident engagement, economic development, and a shared vision for the future.
What the work needed to solve
- Creating a brand that resonates with a diverse population.
- Balancing historical significance with a modern, progressive vision.
- Ensuring the identity system was practical for a wide range of municipal applications.
One city. A flexible identity.
The mark provides a consistent signature across civic applications.
Built to meet the public.
Application studies show how the identity can work in communications and everyday materials.
What changed.
Achievements
- 92% positive sentiment in resident feedback surveys.
- Attracted three major commercial development proposals within the first year.
- The new brand was successfully implemented across all city departments and assets.