Brand Identity · 2024
Meraki Essentials
Rebranding a Sea Moss wellness line to convey luxury, nature, and efficacy.
The brief.
Branding, Packaging, Digital
Meraki Essentials approached us to redefine their brand identity. As a premium wellness line, they needed a look that conveyed luxury, nature, and efficacy. We delivered a complete rebranding that touched every aspect of their customer-facing presence, from packaging to digital marketing, creating a cohesive and cinematic brand story.
To elevate the Meraki Essentials brand to match its premium product quality, attract a high-end consumer base, and create a scalable visual identity system for future product launches.
What the work needed to solve
- Differentiating in a crowded wellness market.
- Creating a sustainable packaging design that felt premium yet eco-conscious.
- Translating the abstract concept of 'wellness' into a tangible visual language.
An identity with roots.
A natural, recognizable visual language for a premium wellness brand.
A brand you can hold.
The identity moves from the label into the wider brand experience.
What changed.
Process
Achievements
- Increased web traffic by 120% post-launch.
- Secured placement in three luxury retail chains.
- Boosted social media engagement by over 200%.